RQ 1: Where do college students (ages 18-23) get their music?
RQ2: Are they concerned with the legal issues?
RQ3: Do they rely on social media and music sites to suggest new music?
Sample: Convenience sample of 100 college students from nearby Universities
Method: quantitative Survey
I would conduct a survey of college students (ages 18-23) that asks them questions about their online music buying habits, legal issues, and suggestions. At least three survey questions per research question. I am mostly curious about the third research question, and this ties into Chris Anderson’s concept of the long tail “help me find it”. Personally I love the “genius” on iTunes because it suggests new music that I LOVE that I would have never thought to listen to. I wonder if other student feel the same and if they rely on tools like these to find new music “misses”. Also do people rely on suggestion from friends on Facebook through the “I Like” app or other apps? (Really I’m curious about how advertisers take advantage of these ads-social ads- but that is an entirely different and harder to measure research topic).
I think a basic study like this one could give us a lot of information to branch off from and conduct more in-depth studies about these topics and apply them to other areas of new media.
